Hello. Bonjour. Welcome to SUM.

Advancing the Web. Connecting humanity. Empowering people. This is the vision of Tim Berners-Lee, creator of the World Wide Web and founder of the World Wide Web Foundation.

SUM worked with the communications team at the W3C and Web Foundation to design and develop a recognizable identity for this aspiring not-for-profit. The identity embodies the organizational mantra using interconnected circles and borrows colour from the RGB spectrum.

Nancy Morris, an Ottawa-based and internationally-acclaimed success training agency engaged SUM to update their identity and develop a stronger, more unified brand.

Several weeks of interviewing their clients, understanding their business direction and seeing them in action resulted in the creation of a bright, approachable and deeply strategic identity that acts as a speaking point for the NancyMorris philosophy. NancyMorris evangelists have the tools to start and finish a really neat elevator conversation.

Aviva Insurance Canada was looking for the right company to execute their next big online marketing gig. Based on their creativity and solid grasp of the Aviva brand, SUM was hired to develop the bilingual Aviva Hole-in-One micro site.

The site is targeted to tournament organizers and the insurance broker community. It gives users the opportunity to obtain real-time quotes for Hole-in-One insurance. If you’re a golfer, you know what this means! The fun side to the site is the ability for users to get a chance at winning a Wii, and taking a few moments out to play the Hole-in-One game.

Feel like taking a shot? Tour the greens at Aviva Hole-in-One.

How do you celebrate 90 years of international success in the area of innovation?

The National Research Council Canada wanted to share their stories through something portable, accessible and cherished. The result was a 200 page bilingual commemorative book designed by SUM. The book is filled with engaging visuals of some of Canada’s greatest contributions to the science and technology sector. This limited edition publication has been delivered to captains of industry and senior-level officials from around the world as a token of thanks from the executive of the NRC.